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3D Is Changing How We View The World

In today's world, technology is changing at an incredible pace, it is hard to keep up with everything. In 2007, Steve Jobs released the first iPhone, now we are on the iPhone 12. In 2012 the first Tesla Model S hit the market and in 2013 the Playstation 4 came out and just last year Sony released Playstation 5. Technology moves at an astonishing rate, one minute your purchasing the latest and greatest product and next thing you know the technology you are holding is no longer relevant. One market that is very is interesting and gaining steam is the 3D world. The 3D world is nothing new to us, we have video games and animated films but 3D is becoming more integrated with our everyday world. Companies like Matterport, CapturingReality and LG Electronics are changing how we view and interact with the world around us.


Matterport is the standard for 3D space capture. They are an all-in-one platform transforming real life spaces into interactive digital twin models. They have a wide range of use-cases that can benefit a variety of industries; architects/engineers/construction and of course real estate, to name a couple.

The versatility of Matterport's 3D virtual tours are very beneficial to these industries. For architects/engineers/construction the tours offer a way to provide project management. It is a great way for group collaborations to monitor, asses progress and to keep track of any major issues during the construction process. The 3D virtual tours can save companies a lot of time by decreasing the amount of site visits one would have to make. The Matterport's Pro2 camera has the ability to create 3D scan as-built's with Matterports 'Matterpak' package with the point cloud data, as well as, the .OBJ file that can be imported into a variety of 3D programs (Revit, AutoCad, etc.). Another great benefit is the accuracy, measurements are within 1%, and the quickness someone can scan a space or property, again, can save people time and money.

3D virtual tours of course are a big player in the real estate market. They provide an accurate and detail representation of a prospects future house. Photographs of properties are always going to be the go-to media for marketing properties but the more visuals there are for a given property, a prospects level of certainty will increase and they will be more willing to purchase that home. The virtual tours, also represents the realtors professionalism and their desire to showcase their property in the best light. Not only do 3D virtual tours offer a different perspective on properties but it can allow prospecting buyers a way to safely home shop. With the pandemic effecting the way we go about our daily lives, home buyers have to adjust how they shop for homes and nothing is better at show casing a home than an highly detailed interactive virtual tour of ones property.

These are just several benefits and ways Matterport is changing how we view the world. It allows for different industries to create interactive 3D tours for a wide range of uses and becoming increasingly integrated within businesses workflows.

Two other companies that are at the forefront of the 3D world are CapturingReality and LG Electronics' SVL Simulator, a high performance 3D simulator. Their technology is to encompass 3D models to enhance businesses workflows.

Realty Capture is a state-of-the-art photogrammetry software that can be used for surveying, architecture, and cultural heritage sites. The process is simple, take multiple photos (using a drone or camera) of an object or environment at different angles and import the images into CapturingReality's software. It is simple but accurately portraying environments and spaces takes a lot of practice. It is a safe and quick way to survey bridges, land erosion or stock piles. The 3D model allows for someone to visualize and collaborate together by giving them a much more broader perspective of an area or to help asses any situation. Similarly how surveyors would use Reality Capture, architects could use it to help present before and after visuals of their designs. It is a great way to visually communicate ideas and achieve a desired result. Cultural sites are usually very fragile and the amount of public access needs to be limited due to the fragile state of such buildings or environments. With the implementation of 3D photogrammetry, it helps people view the site safely. 3D can also help reconstruct heritage sites and let viewers have an idea of what the environment looked like when it was first built compared to how it looks now. It is incredible what we can do with 3D and it is helping us view our world differently.


SVL Simulator's purpose is to accelerate autonomous machine learning. There are a lot of aspects to the platform that make it great and one of them is their 3D environments. The environments help automotive OEM's (original equipment manager), robotics companies, and universities conduct simulations while staying safe and saving money, while also improving the world around us. This is just another aspect of how the 3D world is changing how we interact and view the world.


There are a lot more 3D use-cases that are becoming more relevant to different industries but the fact is 3D is becoming increasingly used throughout the world. Matterport, CapturingReality, and SVL Simulator are all examples of how they are changing the world. Technology is always changing and these companies are at the forefront of how we interact and view the world.


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